-------------------MOBILE PROMOTIONAL CAMPAIGN-------------------------------------- The project team launched a mobile promotional campaign in different districts of the Punjab on project vehicle having project & PSIC emblem pasted on it during the months of March & April-2013. The mobile promotional campaigns were executed at the following places: 1. Taxila Museum, Taxila 2. Dharmagika-Stupa, Taxila 3. Book Fair-2013, Punjab University, Lahore 4. Lok Mela-2013 at Lok Virsa, Islamabad 5. Jinnah Super Market, Islamabad The prototypes developed under the scheme were aesthetically displayed, informatory leaflets about the scheme were distributed among the visitors. During the display at the above places the visitors among which few were foreigners belonging to different countries also stopped over at the display and admired it. The general local public also visited the display and inquired about the products. The project team made person to person persuasion to invite the visitors/tourists to witness the Taxila products displayed in front of the project vehicle having PSIC/ Project emblem. The mobile promotional campaign proved very useful for information dissemination about the project activities and promoting the cultural heritage of Taxila.
Posted on: Tue, 22 Jul 2014 05:40:43 +0000
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