#4: Know Your Bidding Options Bidding has not changed that much, but it is definitely something you should understand. When you choose to advertise something you have on Facebook such as your Page, Event or App, and you select the first radio button (Get More Likes, Increase Attendance, or Get New Users, respectively), then Facebook does your bidding for you. They optimize your ad with the CPM (cost per mille, which is cost per 1000 impressions) model. If you choose the basic pricing model, Facebook optimizes your bid for you. You can switch to the Advanced Pricing either here in the Campaign and Budget window or by choosing to See Advanced Options as mentioned in #1. If you choose the Advanced Pricing option, you can then use the CPC (cost per click) model, as well as set your own bids for the CPM model. Switch to Advanced Pricing to set your own bids with either the CPM or CPC models.
Posted on: Mon, 01 Jul 2013 07:37:50 +0000
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