4 billion people at the base of the economic pyramid (Base Of the Pyramid - BOP), all those whose income is less than three thousand dollars in terms of purchasing power of the local , live in relative poverty. Their income in the current rate of the U.S. dollar is less than 3.35 dollars a day - in Brazil , 2.11 dollars - in China, $ 1.89 - 1.56 in Ghana and dollars - in India. However, together they form a consumer market of $ 5 trillion . dollars. Studies have generated some optimism De Soto (De Soto) on capitalization of the poor, giving them priority , as well as opinion Praalada (Prahalad) the possibility to transform the poor, if not in the business , then at least to consumers.We are trying to determine the production component in this vast part of the worlds population . Nevertheless , the data , given the importance of the Banks point of view , are very interesting , allowing the clear statement that the vast majority of the worlds population out of this progress. In fact, the corporate world generates much more than poverty. It reduces the possibility of this population to participate in development. Which is an exception from the economic activities of the two -thirds of the worlds population . According to the report sector BOP population in most cases are not integrated into the global market economy and do not benefit from it » (the BOP population segments for the most part are not integrated into the global market economy and do not benefit from it). It seems ironic to consider 4 billion people simple segments of the population , when it comes to almost two-thirds of the worlds population , but it fell out of focus areas of the report authors .But the document is important because indirectly indicates the degree of tension produced by the system on the planet , as well as the need to develop alternative processes . The idea of the possibility of another world is not based simply on a more humane point of view and social ideals . It is increasingly necessary conditions for our economic viability .
Posted on: Thu, 06 Mar 2014 07:56:07 +0000
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