Audiovox President Tom Malone discussed the automotive aftermarket products his company is bringing to market, which are all about letting the consumer bring whatever content they want into the car. Solutions that enable the consumer to connect to their content wirelessly through a variety of options – smartphone, usb, cellular, and stored content in the car, for example – are the focus now. Connected car discussions are about more than just the dashboards these days too. Today’s consumers share listening less, and personalized content solutions are coming to the car as well, with rear seat docking solutions. Content delivery to cars is diversifying, putting the consumer in the driver’s seat when it comes to choosing what they will listen to. Receivers that are dedicated purely to AM/FM or satellite are quickly becoming a thing of the past, replaced with devices that enable easy access and endless choice. In a way, you could say that it’s a game in which content is king…
Posted on: Tue, 16 Jul 2013 15:53:45 +0000
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