♔ ‘Charming’ is not the adjective I would typically - TopicsExpress



          

♔ ‘Charming’ is not the adjective I would typically associate with tampon advertising. It’s a damned if you do and damned if you don’t category where regardless of which advertising approach you take from sensitive to over the top it’s all-but impossible to avoid making some part of the market uncomfortable. But that paradigm has been beautifully sidestepped by tampon brand Kotex who have taken taken the sensitive bull by the horns. #CMO
Posted on: Wed, 01 Oct 2014 18:00:01 +0000

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