#Chinese_brands are not a threat to us, says #HTC - Chia-Lin - TopicsExpress

#Chinese_brands are not a threat to us, says #HTC - Chia-Lin Chang, chief financial officer of HTC, said that the company is not competing on price with Chinese vendors. Take the example of Apple; nobody compares the hardware specs, its all about the brand experience. Delivering on our brand promise is very important to us. There will always be a cluster of vendors fitting into (the interest of) a cluster of consumers. Were not trying to compete with these (Chinese) vendors. HTC launches One (E8) and Desire 616 dual sim in India : HTCs Chang stated that some of these Chinese vendors (without naming any one) which are selling phones with top-end specifications are not selling more units than HTC. These brands dont go beyond hardware specifications as they dont offer a complete brand experience. HTC Desire 816 review: Big on features On the Desire series not being priced as competitively as the likes of Motorola Moto G, he said that HTC is getting more aggressive and the Desire 816 is proof of that. Chang said the Desire series will offer different experiences and features at different, economical price points.

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