"For example, when Coca-Cola was marketing their line of - TopicsExpress

"For example, when Coca-Cola was marketing their line of Vitaminwater by promising the stuff would "boost your immune system" and "help fight free radicals," someone pointed out that the stuff was effectively sugar water. Coke responded that they were completely shocked that anyone thought their drink was healthy, or in their words: "No consumer could reasonably be misled into thinking that Vitaminwater is a healthy beverage."

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