" Google Plus and Its SEO Benefits: " Posted By : Sarvesh Bagla Google Plus is way beyond just Google’s attempt to compete with other social networks such as Facebook and Twitter:“It’s really the unification of all of Google’s services, with a common social layer.” The Benefit of Google Plus for SEO: 1)- Verified Authorship = Rel = Author: If you’ve got verified accounts on G+, searches related to your keywords and website will appear with your photograph alongside them, consequently gaining you the trust of both, search engines and site visitors. The result? An almost guaranteed higher CTR. 2)- Increase Social authority: In the G+ world, every +1 is the equivalent of a “Like” or a “Share” on other social sites. This is an important social signal ranking factor since the higher the number of “pluses” next to your name, the higher your ranking and visibility. 3)- Verified Publishers Page: A verified account from Google allows people to see your most recent posts to your G+ profile on the search page. The resulting benefit is a loyal following of readers, thereby gaining you social influence through search results. 4)- Verified Local Business Page: Having your local presence verified allows your target audience to review your page and services online. Based on Google’s guidelines, organizations with higher instances of positive reviews (in relation to their negative reviews) results in higher rankings and display ratings; i.e. higher rankings + strong display ratings = greater CTRs. 5)- Attract Natural Links: Good quality content is the foundation of good quality natural links. What you create and share on your G+ profile has very little meaning if the content you create is not original, valuable or share-worthy. Once you’re doing that, the high-quality, natural links are bound to follow. 6)- “DoFollow” on Links Posted: Once you update your profile, remember to post the relevant link along with what you’re sharing. While images receive more attention on other social sharing sites, on G+ all relevant and valuable links are given more credit. A “dofollow” supported by Google is worth every bit of its weight in gold. Did you know that Google+ profile and pages actually have PageRank? What this means is that Google+ profiles are almost as effective as any other web page when it comes to search authority and can be used to benefit SEO efforts. While it’s not possible to know the exact algorithm of how these pages gain PageRank, a safe assumption would be that they do so by gaining links from authoritative web pages. Additionally, another source of gain is interaction with other profiles; something that never goes unnoticed by Google. So once again, quality is beating quantity. Bearing all the above factors in mind, it makes complete sense to invest time and energy in creating a strong strategy and working actively towards acquiring quality backlinks for ones’ Google Plus profile. Only then can the potential of the network beyond just being a social tool can be understood and exploited "
Posted on: Wed, 07 Aug 2013 10:09:15 +0000