* Happy New Year * Social Media Strategy This Post is for discussing Social Media Strategy of the Film – Happy New Year. Twitter and FB Trend Strategy : 1) Trend Dates : -> 14th August, 15th August : HNY Teaser/Trailer will be launching during this time. Also India’s Independence day is during this time. Thus, our trend will get mass coverage and better reach. I think we can atleast have 2 trends related to HNY and trend it for continuously 2 days – 14th August and 15th August. –> New Trailers and Songs Trend – As release date will be nearer, HNY team will start releasing more trailers and song teasers of the film. We will trend it as per the announce of the launching date of the new trailer and song. –> Slam Tour Trends : SRK and whole HNY team will be in USA and Canada during Sep 19 to 28. Daily Trends (for example) 19th Sep Houston – Trend can be #HNYTeamHouston or #HNYTeamRocksHouston or something like that…There are 6-7 cities and we can trend for all of that during the specified time. –> Pre-Release Trends Dates : 17 October to 20th October : 1-2 trends daily in twitter and facebook. This will be huge for creating the pre-release buzz. Trends can be like #HappyNewYearIn4Days or #HappyNewYearon22NDOct etc..etc… –> Advance Booking and Contest Trends : Dates : 21st Oct to 23rd October Assuming Happy New Year releases with paid preview on 22nd Oct (evening), we have to break our own Chennai Express’s record for Paid Previews (6.75 cr)…anything above 7 Cr should be our target. Thus, we will have a contest for people who watch HNY in paid previews. 1st Contest – Paid Previews 2 Lucky Winners will win : 500 Rs each Flipkart/Amazon.in Vouchers 5 Lucky Winners will win : 100 Rs Mobile Recharge 10 Lucky Winners will win : 50 Rs Mobile Recharge (twitter/fb users will have to post images of tickets in which date/time/film name is clearly visible) 2nd Contest – Diwali Day Evening Shows We all know that Diwali day evening shows are of low occupancy for any film as people are busy in diwali pooja. Thus, users who will show tickets for the evening shows (4 PM to 8 PM) will be eligible for the contest. Trend will be such that max. people can know that they can win prizes if they see the film during this time. 1 Lucky Winner – 1000 Rs Flipkart Voucher 1 Lucky Winner – 500 Rs Flipkart Voucher 5 Lucky Winners – 100 Rs Mobile Recharge #WatchHNYDiwaliEvening 3rd Contest – Bhai Dooj – Morning Noon Shows On bhai dooj also people will be busy in doing rituals on Morning-Afternoon. Thus, have a contest on twitter/fb for people who buy tickets for bhai dooj – Morning 8 AM to Afternoon 4 PM shows. 1 Lucky Winner – 1000 Rs Flipkart Voucher 1 Lucky Winner – 500 Rs Flipkart Voucher 5 Lucky Winners – 100 Rs Mobile Recharge 4th Contest – Sunday Late Night Sunday Late Night Shows are usually low occupancy due to monday being work day. Have a contest for those people who see hny on sunday night after 9 PM. #SundayNightHNY 1 Lucky Winner – 1000 Rs Flipkart Voucher 1 Lucky Winner – 500 Rs Flipkart Voucher 5 Lucky Winners – 100 Rs Mobile Recharge Contest 5 – Win Moto E One Lucky Winner will win Moto E – The Eligibility Criteria will be watching maximum times HNY. Users will share each time they purchase a ticket of HNY film (for them or even for their family/friends). Each image should have clear detail about film name/date/show time etc. Trend : #WatchHNYWinMotoE The time period to watch film will be 22nd October to 6th November 2014. Co-ordination between Different Fan Groups 1) SRK FCs – All srk FCs will be notified about the trend and will work in co-ordination. SRK Fans will send Tweets, DMs etc to contact them and tell them about our plan. 2) Other Actors FCs and fans : HNY also stars : Abhishek Bachchan , Sonu Sood, Deepika Padukone and other actors. Contact their Fans/FCs and combine our efforts to reach out at a big audience. 3) City March Plans - If We can get 100 srk fans in 1 city who can come for the promotional rally of HNY, it will be great. Any city can be included as long as we can get 100 srk fans who can commit to come in the march/rally for HNY promotion. Fans will have banners/posters in their hands and will march/rally from 1 point to another in the city to promote the film at a pre-fixed date/time. Date/Time : 19th October 2014, Sunday Evening As everyone is free on sunday, we can gather 100 srk fans from big cities. If we announce early, we can also make sure that fans will block date/time for this and no one will have other plans on that date/time. 4) Tweet from various accounts. I am sure many srk fans have 3-4 twitter accounts. Please make sure to tweet (with #tag) from each account so that out hashtag can trend fast and sustain for more time. Happy New Year Can Easily Beat The Record Of Dhoom 3 and Become 1st Film To Cross 300 Cr Nett In India Happy New Year is the next Shahrukh Khan film directed by Farah Khan. Current India Nett Collection Record stands with Dhoom 3 which is around 285 Cr Here are the reasons which will make sure that Happy New Year Breaks the record of Dhoom 3 and will become the 1st ever film to cross 300 Cr Nett In India 1) Happy New Year releases on 23rd October 2014 which is a festive day – Diwali. Happy New Year has a 4 days weekend. 1st Day – Diwali 2nd Day – New Year (Hindu Religion) 3rd Day – Bhai Dooj/Saturday 4th Day – Sunday. I am pretty sure that this 4 day Weekend will cross 125 Cr. Collection can be anywhere from 125 Cr to 150 Cr for the weekend. 2) There is another Holiday - Chhat Puja which is on October 29, 2014. This should give a boost to the weekdays collection. 3) Assuming that there won’t be any major release on Friday 31st, (Halloween Holiday), Film should continue to post good collection in 2nd Weekend (31st Oct, 1st Nov and 2nd Nov). 4) There is another holiday - Muharram which is on Nov 4 , 2014 – Tuesday. This should give collections boost in 2nd week weekdays. 5) Guru Nanak Jayanti also falls on Nov 6, 2014 – Thursday. This will make sure that collections are good at the end of 2nd week. 6) Happy New Year is a film wil SRK-DP pair. This fair is hit in previous films and public likes the pair. Thus, collections will get a boost due to the pair factor. 7) Happy New Year is a Multi-Star film. Apart from SRK-DP, it also has Abhishek Bachhan, Boman Irani, Sonu Sood, Vivaan Shah and lots of other actors in cameo role. This will surely help in the promotion of the film which will eventually create more buzz for the film. Fans of other stars will also promote and watch the film which will also add to the collection. 8) Happy new year is a musical film. Thus, we can expect songs of happy new year to be chart-busters which will eventually help create more buzz for the film which translate in more collections. Happy New Year Collections India Case 1 – Audience WOM – Excellent – 320-330 Cr Case 2 – Audience WOM – Genereally Positive – 290-300 Cr Case 3 – Audience WOM – Mixed – 250-260 Cr Case 4 – Audience WOM – Generally Negative – 200-210 Cr Case 5 – Audience WOM – Negative – 150-160 Cr
Posted on: Sat, 26 Jul 2014 01:13:31 +0000
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