“I wanted to know why people admire Country A and not Country B,” Anholt said in a phone interview before he unveiled the full Index at the TEDSalon in Berlin on Monday, June 23. “To cut a long story short, I discovered the thing people most admired is the perception that a country is good. That turned out to be much more important than the perception they’re rich or beautiful or powerful or modern or anything like that. So then I wanted to know which countries are perceived to contribute the most to humanity — and which countries actually are good.”
Posted on: Wed, 25 Jun 2014 05:04:36 +0000
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