Maximizing Lead Generation: The Complete Guide for B2B Marketers This is the eBook version of the printed book.Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more:Linking lead generation and management to salesforce productivityBuilding a marketing database that offers real competitive advantageIdentifying the media that work today - and avoiding the ones that dontDeveloping and executing highly-effective campaigns, step-by-stepAchieving excellence in response planning and managementQualifying leads: Separating wheat from chaffUsing new Lead Nurturing techniques to convert duds into diamondsTracking campaign results and demonstrating valueAnticipating the fast-evolving future of lead generation Collection Name: Release Date: 2011-07-07T04:08:09Z Track Price: USD Collection Price : USD
Posted on: Sat, 23 Nov 2013 23:59:38 +0000
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