“Movement Marketing,” also known as cultural movement - TopicsExpress

“Movement Marketing,” also known as cultural movement marketing, is where a company or brand tries to rally people around a shared idea or passion, rather than focusing a campaign on the product itself. Should pharma make a move to movement marketing? Can this model work for pharma? What kinds of movements would pharma companies or brands try to start or build around? Are there any pharma companies already successfully using this model? Share your expert opinions! Email your responses to andrew.matthius@pm360online by August 12.

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