“Much of our food system depends on our not knowing much about it, beyond the price disclosed by the checkout scanner; cheapness and ignorance are mutually reinforcing. And its a short way from not knowing whos at the other end of your food chain to not caring–to the carelessness of both producers and consumers that characterizes our economy today. Of course, the global economy couldnt very well function without this wall of ignorance and the indifference it breeds. This is why the American food industry and its international counterparts fight to keep their products from telling even the simplest stories–dolphin safe, humanely slaughtered, etc.–about how they were produced. The more knowledge people have about the way their food is produced, the more likely it is that their values–and not just value–will inform their purchasing decisions.” ― Michael Pollan, The Omnivores Dilemma: A Natural History of Four Meals
Posted on: Tue, 27 May 2014 18:16:43 +0000
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