"Pain" in the context of advertising and clients ; thanks Raju Kandakatla for a powerful 30 minuter @ Narsi Momji to my IMC batch ; it was such a powerful Tuesday ; and heres the lesson we co-learned with the students "Integrity in advertising is the single most important objective , that helps a brand grow in the right direction .There are many agencies that please the client - the client may be wrong - but those who have been pleasing the customer are the ones who have seen most success and most satisfaction in their work; good creative work should not be overdone beyond the clients spectrum and promise otherwise it leads to ridicule and after all advertising is not political campaigning / its about delivering the right message" ; Yes , it is painful to say no to the client but it ultimately works if it is in the favour of customer.
Posted on: Wed, 03 Jul 2013 00:55:58 +0000
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