“Persuasion is about creating and environment that lets two or - TopicsExpress

“Persuasion is about creating and environment that lets two or more people find common ground and beliefs. The fine line between persuasion and manipulations revolves around intent. Typically persuasion has a very positive connotation while manipulation does not” – Dave Lakhani in Persuasion: The Art of Getting What our Want Effective Communication is the Key Now that your audience is ready to listen to you and ‘believe’ in you, knowing your credibility factor. All might not come across will if you are not able to communicate effectively. Note I did not say a “good” communicator. Being good and being effective are two different things. How effectively you persuade others depends a lot on how powerful your communication skills are. Polish your soft skills and learn the art of tact before you walk the path of influencing others.

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