~☮ Released 1971 Id Like to Teach the World to Sing (In Perfect Harmony) is a popular song which originated as the jingle Buy the World a Coke in the groundbreaking 1971 Hilltop television commercial for Coca-Cola. Buy the World a Coke was produced by Billy Davis and portrayed a positive message of hope and love sung by a multicultural collection of teenagers on the top of a hill. Buy the World a Coke repeated Its the real thing as Coca-Colas marketing theme at the time. TV commercial The song first aired on American radio on February 12, 1971, but failed. Although many radio stations refused to play it, Backer persuaded McCann-Erickson to film a commercial using the song. The TV commercial, entitled Hilltop, was directed by Roberto Malenotti. The first attempt at shooting was ruined by rain and other location problems. The eventual total cost of the commercial was $250,000—an unheard of price in 1971 for an advertisement. The finished product, first aired in July 1971, featured a multicultural group of young people lip syncing the song on a hill outside Rome, Italy. The global unity of the singers is emphasized by showing that the bottles of Coke they are holding are labelled in a variety of languages. It became so popular that it was recorded by The New Seekers and by The Hillside Singers as a full-length song and became a hit. In the mid-1970s, another version of the commercial was filmed for the holiday season. This reworking featured the same song, but showed the group at night, with each person holding a lit white candle. In the final zoom-out crane shot, only the candle flames remain visible, forming a triangle reminiscent of a Christmas tree; this impression is cemented by a Coke-bottle logo superimposed at the top of the tree, and the words Happy Holidays from your Coca-Cola bottler below. This version was reused for many years during the holiday season. ☮~
Posted on: Sun, 21 Dec 2014 09:39:47 +0000
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