*Six ways for the advertising industry to take the lead on sustainability*Advertising agencies, like us here at Weal Media, excel at determining, and then getting people to change, their daily behavior. Whether they do it for a cause, a charity, a product or a service, its how we earn our money and serve our clients interests. That is why we only partner with and represent companies with the highest of moral and ethical standards. Regardless of what you think about advertising and marketing personally, there are a ton of amazing creative individuals involved in the process. But one thing many ad agencies seem to be struggling with is promoting sustainability within their own companies, as well as with their clients. Here are six ways they can take the lead (list here, click through for the full explanation!):1. Get its act together2. Put its money where its mouth is3. Join a coalition of the willing4. Create new measurement, payment and incentive system5. Adopt a youth policy6. Seize the momenttheguardian/sustainable-business/six-ways-advertising-industry-lead-sustainability
Posted on: Sun, 17 Aug 2014 21:51:12 +0000
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