"Social business integration. Like traditional games, gamified business processes are inherently social. By adding game elements to internally focused collaboration and social enterprise tools, companies can motivate users, create support mechanisms, and tap into existing real-world relationships. These enhanced tools can also help to overcome organizational hierarchies and silos, thereby bringing together diverse teams to improve how they do their jobs. Linking gamified processes into public social media platforms is equally important—to increase enterprise connectivity and promote authentic interaction with customers and third parties."
Posted on: Sun, 16 Jun 2013 05:14:56 +0000
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