#TARGET #CANADA FAIL There’s an old adage, “Don’t think of it as being outnumbered, think of it as unlimited target selection”. While the usage of the word “target” in the quotation itself struck my memory, I have yet to find anything more fitting to describe the ill-timed, somewhat predictable, still shocking news that Target will be abandoning its Canadian operations and returning south of the border from whence it came. Certainly there was an abundance of competition, everything from Wal-Mart in the lower end market, to Hudson’s Bay at the higher end (and let’s not forget Sears, in the increasingly shrinking middle market). In the eyes of many, this seemed to be a positive for consumers, offering a greater variety of selection. This is what Target hedged their bets on, one need not look any further than Niagara to see the extent of their capital investments. Two renovations to former Zellers’ locations (Seaway Mall/Pen Centre) each over 10 million dollar renovations and a third repurposing of Wal-Mart space in Niagara Falls. This is not the kind of infrastructure upgrades one makes when there is an expected early departure. In many ways though, while many people, news agencies included, have been caught off guard by the announcement, the signs were there in the details.brockpress/2015/01/a-limited-target-selection-624/
Posted on: Wed, 21 Jan 2015 18:46:04 +0000
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