"The idea is to sell more data and services to the farmers who - TopicsExpress



          

"The idea is to sell more data and services to the farmers who already buy Monsanto’s seed and chemicals...Climate’s cofounders were early Google employees who saw a self-service approach to weather insurance. Clients go to its site and outline what range of temperatures and/or rainfall they want protection from, for a set period of time. In 100 milliseconds Weatherbill crunches forecasts and 30 years of National Weather Service and geological survey data for the user’s location. After adjusting–minutely–for climate change, Weatherbill names a price and acts as the underwriter. Policy holders get their checks automatically if the weather doesn’t go their way. Originally Climate pitched its insurance to any weather-dependent businesses (farmers, housepainters, golf ranges), but it soon realized its biggest market was in agriculture."
Posted on: Mon, 07 Oct 2013 13:29:26 +0000

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