[Tips]Low to No-Cost Marketing Tips tech.co/9-low-to-no-cost-marketing-tips-for-startups-2013-07 1) Compelling Content Potential customers would discover your contents through Google searches, but then they would stick around and tell their friends because they found the content so valuable. The best part is that the content is evergreen, so an article written two years ago is still generating traffic and awareness. 2. Networking Cultivating valuable relationships and helping those people out before you ask for anything in return is an invaluable and long-term strategy for low-cost marketing. People naturally want to help one another, and they don’t tend to forget those who help them. 3. Social Media Reach Social Media must be paired with face-to-face networking. Start your company on social media, interact with others and provide content and information on your business without being only focused on sales talk. Then go out and meet the people with whom you’re interacting. This puts a person behind the social media handle or page. People will see your passion and interact more with you. When one of their followers is in need of a service, your followers will refer to you! Make yourself an expert in your field and keep meeting in person. This will help you start creating a referral engine for your company through social media. 4. On-Message Email Signatures Make sure you and your team all have updated email signatures with your mission statement included. This is an easy and free thing to do to make sure that everyone in the company is sending out the same consistent message for your brand. 5. Influencers Identify and focus on several key people with influence in your industry. Rather than attempting to make a general connection with hundreds or thousands of people, try to form a good relationship with people who already have the followers and the ability to promote your startup to the right audiences. See other tips in the article. -Oswin
Posted on: Tue, 13 Aug 2013 06:23:22 +0000
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