[Tips] Startup Pyramid 1. Achieving Product / Market Fit "Make Things People Want" (Paul Graham) Keep low burn rate until you reach a magic number of 40. That means at least "40%" of your customer should feel disappointed WITHOUT your product. 2. Race Up the Pyramid Once no(1) is achieved then its time to scale it up: - Promise: Highlight benefits by your "must have" users - Economics: Implement business model that profitably acquire most users - Optimize: Streamline a repeatable, scalable customer acquisition process by testing multiple approaches and tracking to improve the right metrics. Conclusion: Optimize before scaling up Source: Startup Marketing startup-marketing/the-startup-pyramid/ -Steven
Posted on: Fri, 07 Jun 2013 15:14:47 +0000
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