♔ To create an emotional connection, ABCDIN (via Mindshare) - TopicsExpress



          

♔ To create an emotional connection, ABCDIN (via Mindshare) wanted to surprise and delight the consumer at a moment that they are not usually happy. The key moment identified was the journey to work. The agency knew that 73% of the TA work and that they primarily use public transport for this journey, 67% in buses and 48% via the subway. It conducted surveys that confirmed this which also identified that to make the journey less boring, the TA spend a lot of time on their mobile phone.
Posted on: Wed, 24 Sep 2014 16:24:02 +0000

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