#VentureInsider -> Authentic Interviews with Boston Area Entrepreneurs. Blum USA, a #Massachusetts based school & art supply co,. partnered with online shopping maven, zulily to sell BLUM School Gear Sets. BLUM produces high quality superwashable markers, colored pencils and more, that now come in School Gear Sets, designed based on the early stage development needs of children by grade level. Currently sold directly to schools and parent/teacher organizations, with Zulily as host, BLUM gave online shoppers the ability to buy the School Gear Sets individually, and for less. Typically $30, each set was on sale for $19.99. CEO Rob Thompson said the response was such a success, BLUM is looking at future partnerships with Zulily. zulily/toys-playtime/?ref=header&ns=ns_509510194|1405780833521 Peacock Media Multimedia Storytellers #SharingStories
Posted on: Sat, 19 Jul 2014 15:13:28 +0000