"We need sophisticated techniques for engaging both specific target populations and broad swaths of the Jewish community," say Sacha Litman and Rabbi Kerry M. Olitzky in a new piece in EJewish Philanthropy. "The infrastructure of trained engagement professionals and the technological and data tools to mobilize the masses are as essential to any organization as the pipes and wiring of their physical structures. Without it, the Jewish community will be building and securing beautiful buildings that once again are empty of the very population that it seeks to reach."
Posted on: Mon, 26 Aug 2013 11:40:55 +0000
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