‘We want to be a technology company selling insurance’: Trying to make life insurance as simple as buying a fixed deposit, says ICICI Prudential MD Sandeep Bakshi, Managing Director and CEO of ICICI Prudential, the largest private life insurer, says the company plans to alter the way insurance is sold -- the company is positioning itself as a technology company selling insurance. In a manner, that resembles the strategy of its parent, ICICI Bank.Bakshi feels it is necessary to break the myth that the insurance industry can grow purely through pushing paper and hard selling of insurance products.To that end, the company has gone all out in encouraging its agents to become more tech-savvy and complete all KYC formalities for customer acquisition in just a few minutes through the help of tablets.
Posted on: Wed, 19 Mar 2014 04:14:36 +0000
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