¤ Why Indian Brands are lagging behind :- In today’s environment, strong brands are the foundation in building a strong nation. Let’s take a look at some of the nations of the world. The USA has the largest economy in the world and is also known as the land of brands. In Best Global Brands study conducted by inter-brand, the US leads with 52 brands in the top 100 list, followed by Germany with 11, France 8, Japan 6, Switzerland 4, the Netherlands, Britain and Italy 3 each, Korea and Sweden 2 each, Finland and Spain one each. To qualify for the ranking, the brands must derive 30% of their revenue from the export market. Japan, Germany and France are the second, fourth and fifth largest economies in the world and their brands are well known for their quality products. It is interesting to note that only two Asian countries-Japan and Korea made it to the top100 Best Global brand list. China is the third largest economy in the world and we identify it as the factory to the world but not home to any distinctive brand. Similar is the case with India. While we have many Indian conglomerates that are of international standard, many of their brands do not have high brand value. Branding or the process of managing a brand is a discipline that many brand owners or custodians in India do not view as important. While a brand is intangible, it is the key driver of growth for any business and an important asset. Hence, the country of origin label is important as brands that are of poor quality reflect badly not only on the organization but on the brand image of the country and vice-versa.
Posted on: Sat, 28 Sep 2013 16:28:11 +0000
Trending Topics
Recently Viewed Topics
© 2015