"With a projected population of 1.2 billion people, and of that 313 million moving into the middle class, Africa’s exploding consumer base is a compelling enough force for its own celebrities to become BIG businesses. Not only are they entertainers and performers, but African celebrities are now negotiating and cutting big deals in the boardrooms of corporate Africa and around the world. With their influence growing in Africa and globally, check their social media power, African celebs are commanding major magazine covers, negotiating big endorsement deals and touring across the globe. Nigerian recording artist, Tiwa Savage secured a lucrative endorsement deal with Pepsi; South African media personality, Boity Thulo inked a deal as the brand ambassador for Iman Cosmetics Africa and mega duo from Nigeria, PSquare reportedly charged USD$300,000 for their concert in Ghana earlier this year."
Posted on: Thu, 08 Aug 2013 12:51:32 +0000
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