eCRM CAMPAIGN EXECUTIVE WORK LEVEL 1 About Tesco Our vision here at Tesco is to become every customers favourite way to shop, whether they are in store, online, whether they are at home, out shopping, on the move, anywhere in the world. We know that a core part of getting this right is by understanding our customers and connecting with them to co-develop the services, products and opinions that will help us improve everything we do. Everything is underpinned by our continuous drive for the best tools and technology to deliver our vision. We’re driving innovation to become the world’s leading multichannel business. We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities. The Role – eCRM CAMPAIGN EXECUTIVE You will support the eCRM Manager with effective planning, prioritisation and management of campaigns. You will have sole responsibility for a number of campaigns to create, build and deploy on a weekly basis. There will be a number of stakeholders within Tesco and externally that you will be required to work with. You will need to build strong relationships as you will need to work closely to tight deadlines to deliver the plan. Through data and customer feedback you will monitor and review campaign effectiveness and work with stakeholders to optimise and improve campaigns moving forward. The position will be based at our Head Office in Welwyn Garden City. Free parking is available, we are connected to London Kings Cross with a fast service (c. 25mins) and our offices include gym, canteen, petrol and dry cleaning services. Key Relationships • UK Email Team • Marketing Managers – Email and CRM • Wider marketing teams • Data Analysis teams • Email agency Role Accountabilities • Responsible for the success of your campaigns. These will be largely email focused but developing into SMS, Facebook Custom Audiences and re-targeted media campaigns. • Provide direction and advice on best practice for planners and marketing managers across UK businesses. • Full working knowledge of all of your campaigns. • Support on the implementation of new automated email programs. • Working directly with the channel managers (digital and traditional channels). • Reports into the eCRM Campaign Manager (WL2). Candidate Profile • Strong customer focus • Strong attention to detail • Excellent communication and influencing skills • Proactive and able to work on own initiative • Strong project management and prioritisation skills • Good data analysis and interpretation skills • Experience in an email marketing role - ideally within the retail sector • Wider knowledge of DM and digital marketing channels • Knowledge of HTML and CSS for email marketing is beneficial but not essential eCRM CAMPAIGN EXECUTIVE WORK LEVEL 1 About Tesco Our vision here at Tesco is to become every customers favourite way to shop, whether they are in store, online, whether they are at home, out shopping, on the move, anywhere in the world. We know that a core part of getting this right is by understanding our customers and connecting with them to co-develop the services, products and opinions that will help us improve everything we do. Everything is underpinned by our continuous drive for the best tools and technology to deliver our vision. We’re driving innovation to become the world’s leading multichannel business. We need people who share our ambition to deliver for our customers; Passionate and confident people willing to take the initiative and drive us forwards. In return we offer excitement, a great team, an excellent benefit package, and significant career development opportunities. The Role – eCRM CAMPAIGN EXECUTIVE You will support the eCRM Manager with effective planning, prioritisation and management of campaigns. You will have sole responsibility for a number of campaigns to create, build and deploy on a weekly basis. There will be a number of stakeholders within Tesco and externally that you will be required to work with. You will need to build strong relationships as you will need to work closely to tight deadlines to deliver the plan. Through data and customer feedback you will monitor and review campaign effectiveness and work with stakeholders to optimise and improve campaigns moving forward. The position will be based at our Head Office in Welwyn Garden City. Free parking is available, we are connected to London Kings Cross with a fast service (c. 25mins) and our offices include gym, canteen, petrol and dry cleaning services. Key Relationships • UK Email Team • Marketing Managers – Email and CRM • Wider marketing teams • Data Analysis teams • Email agency Role Accountabilities • Responsible for the success of your campaigns. These will be largely email focused but developing into SMS, Facebook Custom Audiences and re-targeted media campaigns. • Provide direction and advice on best practice for planners and marketing managers across UK businesses. • Full working knowledge of all of your campaigns. • Support on the implementation of new automated email programs. • Working directly with the channel managers (digital and traditional channels). • Reports into the eCRM Campaign Manager (WL2). Candidate Profile • Strong customer focus • Strong attention to detail • Excellent communication and influencing skills • Proactive and able to work on own initiative • Strong project management and prioritisation skills • Good data analysis and interpretation skills • Experience in an email marketing role - ideally within the retail sector • Wider knowledge of DM and digital marketing channels • Knowledge of HTML and CSS for email marketing is beneficial but not essential Please apply at jobsearch.tesco-careers/jobs/job/eCRM-Campaign-Executive/11485
Posted on: Wed, 03 Sep 2014 08:18:04 +0000