1.1 20 YEARS OF FREEDOM 1.1.1 About the 20 years of freedom The 20th anniversary of South Africa’s democracy on 27 April 2014 will end the second decade of our freedom. It will also mark the year in which those born in 1994, 1995, and before April 1996 will have the opportunity to vote in their first ever election. It is important to prioritise this generation, and appreciate that it has got a vested interest in the future. During this time, South Africans will be afforded an opportunity to recall the momentous events leading up to 27 April 1994 and reflect on the next 20 years; and the kind of South Africa we want in 2034. Every sector of society will likely reflect on the progress made and the challenges that the nation has faced over the past 20 years. The 20-year mark will be a time for national celebration through formal and spontaneous events, in an inclusive manner, with friends from both the rest of the continent and the world. The celebration will bring an opportunity for further international marketing and positioning. It will be an opportune moment to capture through print and electronic media reflecting how far we have come as a country. This will present an opportunity to cement South Africans’ national identity and promote social cohesion, and present an opportunity for projecting into the future. 1.1.2 The objectives of the 20 YEARS OF FREEDOM logo • Mobilising collective ownership of our 20 years of democracy by all South Africans and sectors of society. This will involve encouraging sectors to develop and implement their own celebration plans that will link to the broader national celebration. Critical to collective ownership, is ensuring direct participation and ownership by all South Africans. • Engendering social cohesion and a national identity that is representive of our rich and diverse culture. • Creating a build-up of public awareness and excitement, towards Freedom Day and sustain it thereafter throughout 2014. This includes promoting a national mood that encourages popular participation in the various initiatives, including the buildup to the national elections. • Promoting coherence through encouraging participation by all sectors in a way that lends sustainable momentum and promoting widespread use of the logo and message. • Promoting awareness of the progress that freedom has brought and a sense of the challenges of the third decade.
Posted on: Thu, 29 Aug 2013 07:48:22 +0000
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