1/10 TRENDS FOR 2015 INSTANT SKILLS Why 2015s status-hungry - TopicsExpress

1/10 TRENDS FOR 2015 INSTANT SKILLS Why 2015s status-hungry prosumers will LOVE services that allow professional-quality output – minus the learning or time barriers. We’ve been banging on about STATUS SKILLS for years now (since 2006!). And in 2015 – fueled by everything from mass affluence to digital narcissism – hundreds of millions of ‘post-status’ consumers will care less about what they have or buy and more about what they can do or create. Nothing new there. But, with cravings for lifestyle maximisation still as intense as ever, reducing if not eliminating the barriers to the creation of high-quality output will be the key to delighting aspirational consumers everywhere in 2015.* Mindful of how Instagram created an army of instant art-photographers, try kicking off a brainstorm by asking how your products and services give prosumers the INSTANT SKILLS (and corresponding status fix) they will demand in 2015.

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