1. Market Research is used for 1) Selecting the right product 2) choosing the sales persons 3) Selecting proper marketing strategies 4) Deciding the selling price 5) All of these 2. What does CRM stand for? 1) Consumer Retention Management 2) Customer Retention Management 3) Customer Relationship Management 4) Client Relation Management 5) Customer Relation Marketing 3. What are value added services? 1) Products which are sold at premium price 2) To sell large number of products 3) At par services 4) Additional services 5) None of these 4. USP of a product/service means? 1) Unique Selling Price 2) Unique Selling Place 3) Unique Selling Proposition 4) Ultimate Selling Price 5) None of these 5. Which of the following is an example of indirect marketing? 1) e-mails 2) Telemarketing 3) Re-sellers 4) Coupning 5) Out of home 6. Who among the following coined the term USP? 1) Philip Kotler 2) Rosser Reeves 3) David Aaker 4) Eric Schmidt 5) None of these 7. What does Lead Generation mean? 1) To get tips for selling tactics 2) To generate leaders 3) To increase better production 4) Likely sources of prospective clients 5) All of these 8. What does MBO mean? 1) Marketing of Business Organisation 2) Management By Objectives 3) Management Based on Objects 4) Organisation of Business Management 5) None of these 9. Which of the following is not included in the 7ps of marketing? 1) Process 2) People 3) Physical evidence 4) Planning 5) Promotion 10. In which year was the Consumer Protection Act passed? 1) 1987 2) 1986 3) 2002 4) 2004 5) None of these 11. Which of the following is not a stage in the Product Life Cycle of a product? 1) Maturity 2) Introduction 3) Decline 4) Stars 5) Growth 12. What does AIDA stand for? 1) Attention Interest Desire Action 2) Attract Initiate Draw Action 3) Attentive Inclination Desire Activity 4) Action Interest Desire Attention 5) None of these 13. What does ‘Low End Market’ mean? 1) A market for low quality products 2) A market which is located at remote areas 3) A market for lower priced products 4) A market where very less number of buyers are available 5) None of these 14. Who coined the term MBO? 1) Peter Drucker 2) American Marketing Agency 3) Philip Kotler 4) George Roth 5) None of these 15. What is a ‘Nascent Market’? 1) Unpredictable markets 2) Small and newly developing markets 3) Monopolistic market 4) Fully competitive market 5) None of these 16. Which of the following is a feature of services? 1) Intangibility 2) Inseparability 3) Variability 4) Perishability 5) All of these 17. The system which is designed to support marketing decision making is: 1) System Management 2) Marketing Allocation System 3) Marketing Information System 4) Marketing Tracking System 5) None of these 18. Which of the following is also known as ‘Guerrilla Marketing’? 1) Ambush marketing 2) Direct marketing 3) Indirect marketing 4) All of these 5) None of these 19. What does B2C transaction mean? 1) Business–to–Corporate 2) Business-to-Consumer 3) Bargain-to-Conversion 4) Buying-to-Consumption 5) None of these 20. Which of following is an example of Inbound marketing? 1) Social media marketing 2) Blogs 3) Newsletters 4) None of these 5) All of these 21. Which of the following is an example of ‘Engagement Marketing’? 1) Event Marketing 2) Live Marketing 3) Experiential Marketing 4) Participation Marketing 5) All of the above 22. What does BTL mean? 1) Business Through Line 2) Below The Level 3) Below the Line 4) Buyers through Leads 5) None of these 23. What is the objective of ‘Holistic Marketing’? 1) to produce more and more number of products 2) to produce products according to the taste of customers 3) to acknowledge that everything matters in marketing 4) to sale more and more products 5) None of these 24. What does customization mean? 1) to acquire more customers 2) to regulate more customers 3) more products per customer 4) special products to suit each customer 5) All of these 25. Conversion in marketing means : 1) meeting a prospective client 2) to interact with a prospective client 3) converting a suspect into a prospect 4) converting a seller into a buyer 5) converting an employer into an employee 26. What does the term ‘MC’ mean with respect to the price of a product? 1) Money Cost 2) Marginal Cost 3) More Cost 4) Money and Capital 5) All of these 27. Which of the following factors are the external factors of pricing? 1) Demand of a product 2) Buyers behaviour and nature 3) Competition 4) All of these 5) None of these 28. Which of the following is/are the characteristics of a Product? 1) Anything that can be utilized or consumed 2) Anything that have tangibility 3) Generic name 4) Special features 5) All of these 29. Which of the following is compulsory for Product Planning and Development? 1) Manager of a company 2) Innovation 3) Salesman and their ability 4) Cost 5) Price 30. Product Planning includes which of the following? 1) Cost reduction 2) Convenient product 3) To increase sales and profits 4) Optimum utilization of resources 5) All of these 31. Which of the following is the Product Line of a Bank? 1) Personal Loan 2) Home Loan 3) 2-wheeler Loan 4) Education Loan 5) All of these 32. Which of the following acts as a drive or an urge for which an individual seeks satisfaction? 1) Cost 2) Brand 3) Motive 4) Design 5) All of these 33. Which of the following is not a step of consumer decision process? 1) Re-purchase decision 2) Production style 3) Selection of a Brand 4) Selection of distribution channel 5) None of these 34. The acts of individuals in obtaining and using goods and services, including decision process that precede and determine these acts are known as — 1) Product planning and development 2) Consumer behaviour 3) Risk 4) Target Market 5) Product Length 35. Which of the following includes Reference Group? 1) Research and Development techniques 2) Target market 3) Satisfied customer 4) None of these 5) All of these 36. What does BEC stand for? 1) Break Even Centre 2) Break Even Chart 3) Book Even Cost 4) Book Even Chart 5) All of these 37. All the cost that are Fixed and Variable are charged to 1) Land and Infrastructure Tax 2) Sales 3) Product 4) Profit 5) Loss 38. What does Relationship Selling mean? 1) Telemarketing 2) Selling to relatives 3) Preparing a list of relatives 4) Cross-selling 5) Selling to strangers 39. Public Relations is required for 1) improving customer service in the company 2) improving marketing functions of the company 3) creating better working atmosphere in the company 4) All of these 5) None of these 40. Creating a distinctive place in the minds of customer means? 1) Target Market 2) Market Segmentation 3) Brand Personality 4) Brand Positioning 5) None of these 41. A scenario in which a customer has too much awareness of the Brand is called 1) Double Positioning 2) Confused Positioning 3) Over Positioning 4) Under Positioning 5) None of these 42. What does Digital Banking mean? 1) Export Finance 2) Banking with calculators 3) Banking with Digital instruments 4) Internet Banking and Telebanking 5) None of these 43. A group of related products manufactured by a single company is called 1) Product line 2) Product breadth 3) Product width 4) Product Assimilation 5) None of these 44. A product or service that has an energetic and loyal customer base is called 1) Fad 2) Fashion 3) Cult-Brand 4) Brand Personality 5) None of these 45. A situation when consumers become committed to a brand and make repeat purchases over time is called 1) Brand Switching 2) Brand Awareness 3) Cult-Brand 4) Brand Loyality 5) Brand Recognition 46. Which of the following is required for Effective Segmentation? 1) Measurability 2) Easy Accessibility 3) Substantiality 4) All of these 5) None of these 47. A pricing strategy where the price of a product is kept low as compassed to its competitors is known as — 1) Skimming 2) Premium 3) Penetration 4) Regulatory 5) Competitive 48. What does ‘MDSS’ mean? 1) Marketing Development Solution Software 2) Management Decision Support Solution 3) Management Decision Support System 4) Marketing Decision Support System 5) Marketing Duration Software Solution 49. What does Buyer Resistance mean? 1) Reluctant Salesman 2) Hesitant Buyers 3) Buyers fighting with salesman 4) Indifferent salesman 5) None of these 50. Which of the following statements is/are true with reference to ‘Diversification Marketing’? 1) Marketing in new and diverse countries 2) It is used only for transactions with foreign countries 3) Marketing in new and diverse companies 4) Making new and diverse products 5) All of the above Answer : 1. 5 2. 3 3. 4 4. 3 5. 3 6. 2 7. 4 8. 2 9. 4 10. 2 11. 4 12. 1 13. 3 14. 1 15. 2 16. 5 17. 3 18. 1 19. 2 20. 5 21. 5 22. 3 23. 3 24. 4 25. 3 26. 2 27. 4 28. 5 29. 2 30. 5 31. 5 32. 3 33. 2 34. 2 35. 3 36. 2 37. 3 38. 4 39. 4 40. 4 41. 3 42. 4 43. 1 44. 3 45. 4 46. 4 47. 3 48. 4 49. 2 50. 4
Posted on: Mon, 03 Feb 2014 15:59:27 +0000
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