1. The show has an overarching content strategy, or “plot,” that is unique to the show — and certainly different from everything else in the market. 2. The cast is well-defined, and each member is different from the others. And the core cast is seen as likable. 3. The show has significant and meaningful points of differentiation from other, non-radio entertainment choices available. 4. The show is fun to listen to and there’s lots of laughter. 5. The cast is vulnerable and share stories about their lives so the audience says, “They’re just like me.” 6. The program is driven by the topics of the day, knowing the highest equity topics have the broadest appeal. 7. Cast members are always honest with the audience. 8. The show (its cast and the content) matter to the audience. 9. Collectively and individually, show members prep relentlessly, always looking for the right topics and doing things with them that will intrigue the audience. radioink/Article.asp?id=2821245&spid=24698
Posted on: Thu, 31 Jul 2014 21:22:25 +0000
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