10 Things You Might Do to Breathe New Life into Your Own PPC - TopicsExpress

10 Things You Might Do to Breathe New Life into Your Own PPC Advertising Program: 1. Re-evaluate the Keyword Targeting Strategy 2. Restructure Ad Groups 3. Amp Up Your Negative Keywords 4. Get More Aggressive With Budget and/or Max Bids 5. Step Up Your Ad Text Testing Approach 6. Consider Deploying a Bid Automation Solution 7. Build a Custom Landing Page for Each Ad Group 8. A/B Test Landing Pages to Improve Conversion Rate 9. Try Out Dynamic Search Ads 10. Automate Schedules and Budgets to Improve ROI

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