10 Ways To Improve Your Facebook Reach! 1.) Track timing and frequency of your posts to find what time your audience engages the most. 2.) Test audience targeting with individual posts (the little target symbol on the post publisher). 3.) Vary your content type – photos in status updates typically get the highest reach. Although, some pages get better reach without photos. Pay attention to your reach below your posts to find what works best for your page. Facebook has now reduced edgerank for posts including links. So don’t be link happy in your posts, it may reduce your reach. 4.) Include CTAs (calls to action) to read further on a blog post, or subscribe to your newsletter or webinar/blog. 5.) Increase your response time – fans expect a response in 30 minutes yet currently the average response time is 22 hours according to SocialBakers. 6.) Pay for more reach with Facebook’s various ad products. Pay to boost reach only on your most popular posts. 7.)Host events such as “Live Q&A during xx times” or “Expert Friday.” 8.) Spotlight fans – e.g. Fan of the week, Fan Page Friday. 9.) Run a contest. 10.) Build a Facebook Interest List for your topic – and be sure to add your own page. Enjoy the useful ideas here! Got questions? Let me know in the comments below.
Posted on: Fri, 07 Jun 2013 00:18:45 +0000
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