11. Social media ROI is easier to prove Right now, 87% of marketers want to accurately measure the return on investment (ROI) from their social media efforts. Additionally, C-level professionals want to see cost-per-customer acquisition relative to social media investment. Reporting on social media needs to go well beyond the “Like.” This year, marketers will utilize more social media ROI tools, such as HootSuite, SocialMention and Klout in conjunction with Facebook Insights, Twitter Analytics and Google Analytics, to show value. Moreover, social media efforts must align with business objectives and move the meter. For example, it won’t be enough to simply attract new followers on a company’s Twitter presence. Twitter activity will need to demonstrate a significant increase in customer service or sales with real numbers to support the results. Furthermore, social media influence will be the most sought-after metric in 2014. Marketers will look to monetize social media through friends of friends – referrals to ecommerce. Great content gets shared, so that’s what marketers will publish along social media channels to expand their network of online shoppers. An increased investment in social media marketing will require more tangible results. Follow Pelican Design Group on FB!
Posted on: Fri, 02 May 2014 14:00:00 +0000