12 Steps to SELL ANYTHING... For those of you doing videos, or writing emails attempting to sell something, always reference this process! #ItWorks 1 - Attention Grabbing Greeting, GRAB the Reader (most important) 2 - Identify a Problem Your Listener Might Have, then Promise to Solve it 3 - Establish Scarcity - This SALE ENDS etc.. (if you can, never falsely do this) 4 - Aggravate the Problem - In Other Words, What Happens if the Listener Doesnt Solve this Problem, Risks, etc 5 - Provide The Solution! 6 - Tell Them All The Great Features & Benefits of Your Solution! (e.g. More Money = More Time With Children) 7 - Call to Action - 1 (Ask for Sale) - Tell Listener What to Do Next 8 - Establish Your Credibility - Why Buy From You? - Be Logical 9 - Give a Guarantee (if you can) 10 - Call to Action - 2 (Ask for Sale) - This Time Appeal to The Users Logic - e.g. Why Wouldnt You? You Have This Great Guarantee? 11 - Give Some Final Warnings - Deadlines, Scarcity, Even Guilt if Appropriate and Youre Confident in Your Offer 12 - Final Call to Action - (Ask for Sale) - Remember the Biggest Motivator is the Fear of Loss! p.s. There is a process everyone goes through when buying something, and many of us out there dont have a clue what it is! This is just a guideline, and hopefully its helpful! Thanks to #DigitalMarketer #RyanDeiss (someone I recommend following), this is a process Ive used many times, and it works wonders!
Posted on: Thu, 17 Oct 2013 13:14:44 +0000
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