189 Words That Get Your Customers Attention Every Time Tone makes difference. Glimpse of the Article: Research reveals how a single word makes all the difference You likely know inherently that specific words matter. You click on a headline because a single word strikes you. You click a signup button because a word creates an emotion. The research behind this power of words is incredibly deep. Researchers have found that the word you use to describe a car accident (“contacted” vs. “smashed”) paints the way eyewitnesses view the event. Another study found that simple stock names that are easier to pronounce lead to quicker gains post-IPO. Perhaps my favorite study is one shared by Brian Clark of Copyblogger. Social psychologist Ellen Langer tested the power of a single word in an experiment where she asked to cut in line at a copy machine. She tried three different ways of asking: “Excuse me, I have five pages. May I use the Xerox machine?” - 60% said OK “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” - 94% said OK “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” - 93% said OK #Professionals #Students #Entrepreneurs
Posted on: Tue, 19 Aug 2014 15:58:09 +0000
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