2 1/2 hours to go. Apple has always managed expectations by leaking info to the NY Times or WSJ if a big rumor of a particular product is not going to happen. They get millions of dollars of PR without making a public comment. They talked with the WSJ only to distract from the icloud scandal by leaking some minor things about the iwatch. With nfc payments and icloud drive on the horizon the stakes could not be higher. They have hyped this presentation like they have never done. This must truly be the biggest announcements in years. If not they will have squandered the image as this mysterious company that can preform magic and only be seen at times they choose. The SDK for the iwatch has only been given to facebook and a couple of others probably for demonstration today. Other developers will not be given the SDK until today. They will have until early next years to get their 3rd party applications ready. Any last minute thoughts?
Posted on: Tue, 09 Sep 2014 14:37:21 +0000
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