2 Boomer Myths That Marketers Believe Marketers are stuck on a variety of myths about aging, including these two: Older consumers buy the same brands theyve always bought. As a result, marketers say, why bother catering to them? “If that theory was true, I would drive a Chevy Impala and wear English Leather,” said Dychtwald, 63. Theyre cheap. Actually, a survey of 3,000 consumers over 60 by consulting firm A.T. Kearney found that theyre not particularly price-sensitive, even if their incomes are below average. The sheer size of the wave gives it buying power never before seen in an emerging group of elderly. These are the children of Mad Men, not the Depression. nextavenue.org/article/2014-12/why-marketers-still-dont-get-boomers
Posted on: Thu, 18 Dec 2014 11:53:47 +0000
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