21 March 1914: American revivalists are congratulating themselves - TopicsExpress



          

21 March 1914: American revivalists are congratulating themselves because in Chicago, Brooklyn, and several other big American cities, selected experimentally, they have proved that skillful advertising will greatly increase church congregations. Three weeks previously it was arranged that Sunday, February 1, should be a go-to-church Sunday, and forthwith committees were appointed to devise plans with the object of making go-to-church Sunday a great numerical and spiritual success. There was much judicious publicity, that is to say, well written, concise, snappy, attractive advertising in the secular and religious Press describing the attractions of church and chapel in a way to interest people who usually remain at home. As reported in the Wanganui Chronicle newspaper.
Posted on: Thu, 20 Mar 2014 19:37:28 +0000

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