3. Not living out their brand. Creating a personal brand isn’t as simple as just coming up with an elevator pitch. Your personal brand is about a lot more than just what you say about yourself. It’s the totality of what people perceive about you, based on what they find when they Google you, how you interact with them and others, what kind of people you associate with, what leadership roles you’ve taken on, the type of content you’ve created, the ideas you promulgate and more. A lot of unsuccessful entrepreneurs figure that as long as they’ve articulated how they’d like to be seen by others, it will take care of itself. But it actually takes work, and that means living out your brand consistently, each and every day. If people sense even the slightest discordant bit or hint of inauthenticity, it renders everything else moot. You need to make sure that every action you take is aligned with how you’d like to be seen in the world, and a lot of people simply aren’t willing to make that kind of effort. entrepreneur/article/241246
Posted on: Tue, 30 Dec 2014 11:26:54 +0000
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