3 Ways to Boost Your SEO for 2014 Last August, Google swooped in with Hummingbird, altering SEO as we know it with an entire re-write of the search algorithm. The new metrics made for the the company’s biggest SEO update since Caffeine in 2010. Google renewed its goal to focus less on matching and more on understanding (and predicting) a user’s intent. Now, key words are out (out, not dead — don’t fret), and writing good copy is back in. Begone spammers; the age of acclaimed content is upon us. Get ready, because the SEO landscape is rapidly shifting underfoot; we’re now in the era where search is more organic, the algorithms think more like users, and SEO is more than words. We previously showed you how to sabotage your SEO, and this week 2Checkout provides three sure-fire ways to stay on top of your SEO game. DO Ask & Answer the Right Questions PageRank algorithms used to evaluate sites based on words, which is why content creators went so crazy for listing keywords over and over once upon a time: sushi, Norfolk, take out, delivery, lunchbox. Going forward, results are ranked by the accuracy of answering the search question: where/who/what/when/why sushi(?) Browsers — whether mobile or desktop — now have the capability to pinpoint the time and location of content and will pull up the most relevant information. In this case, the query will be more likely to find data for local sushi restaurants and reviews; the latest news on sushi; and the Wikipedia sushi page. General fodder like Sushi will not be one of the results. So, rather than agonize over what is happening to keywords, ask a few simple questions: 1. Does my site answer a search query? Where can I get sushi for lunch? 2. Does my site provide specific, evolving information? Menu, specials, delivery, and hours 3. Does my site have a call-to-action? Order Here
Posted on: Wed, 26 Mar 2014 09:44:33 +0000
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