4 Ways To Compose Headlines That Click - David Ogilvy famously - TopicsExpress

4 Ways To Compose Headlines That Click - David Ogilvy famously said, “When you have written your headline, you have spent eighty cents out of your dollar.” So when it comes to writing headlines, the pressure’s on to make an impact worthy of those eighty cents. As a freelance journalist and senior copywriter, I’ve learned time and time again that you’re only as good as your last headline. Essentially, you’ve got a grand total of three seconds to verbally seduce your read... ow.ly/2Sw1op

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