5 Metrics Every Marketer Should be Watching - one of Einsteins - TopicsExpress

5 Metrics Every Marketer Should be Watching - one of Einsteins most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.” Yes. Good article on The Next Web! The five metrics are: 1. Reach & Engagement 2. Total Conversions 3. Conversion Rate by Channel 4. Cost Per Sale/Acquisition 5. Return On Investment Be sure to read the full article for the explanation of each. And, remember, this is for your metrics across all marketing, not just Facebook. From the article: When developing your approach to digital measurement, think carefully about the specific goals and objectives of your business. The biggest mistake people make is to get blinded by the numbers and kid themselves that it all must be useful. It’s only useful if it helps to tell you and others within the business that your activity is contributing genuine value.

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