5 Must have Web Design Features of a Small Business Website Post Date : Feb 26, 2013 Posted by : Tom Philips Comment :1 Photo Credit:ntr23 via Photopin cc By Tom Philips on Feb 26, 2013 in Small Business Almost every business has a website but not every website is successful. Most business owners realize this fact very early. They might have spent thousands on creating a unique, beautiful and wonderful website but it’s just not getting appropriate traffic or buying customers. Could this mean that there is something wrong with your website? Probably yes. Website design plays an important part in determining the success of a website. Think about it. You arrive at a particular website searching for a specific item. However, bad design, unrelated content, no customer support can literally confuse and annoy the customer into leaving the website. Your company actually lost a paying customer permanently. To prevent this, we recommend that you add these 5 web design features to your website right away. 1. Responsive design and clear navigation – Visitors arrive at your website from several different countries and they use different computers. With responsive design, your website automatically adjusts to the device used. For example, with PDAs, tablets and mobile handsets, most websites now automatically resize themselves into one or two columns for smart viewing. After reaching the site, the customer should find easy tabs, links and buttons that will take them to the correct pages. Along with responsive design, the website should have a very clean, clear layout that automatically redirects the viewer’s eyes towards products and purchase buttons or shopping carts. Amazon or Ebay are probably the best examples of these design features. The pages automatically resize themselves and purchase buttons or shopping carts are instantly recognizable even to first-time customers. 2. SEO – Search engine optimization is also necessary to ensure that the correct customers and targeted traffic reaches your website. A blend of articles with the correct keywords is required to pull in the right traffic. Website design companies also offer content-writing or keyword-rich articles that will help you improve your business. 3. Customer Interactions – People who come to your website are interested in a product or a feature offered by your website. As a result, they may have simple questions or even inquiries that you should be prepared to answer. A client-capturing or client-information device like a free e-book that explains your product, tele-classes or videos, e-courses, newsletters etc are all perfect for this purpose. You can also set up customer forums and email lists that will encourage these devices allow you to share information with the customer and even send them coupons, freebies and samples. 4. Social media integration – There are lots of social media websites out there and you should make your presence felt on all of them. It is essential to integrate these platforms on your website as it will boost SEO, improve content and product visibility and even boost traffic and page rankings for your website. 5. Customer security – Having a reliable, safe website is essential if you are selling products or just promoting your website in general. Top-of-the-line SSL encryption along with site security like VeriSign, Trust E, Entrust, GeoTrust etc are ideal ways to protect your website and to prevent identity theft. These are just a few tips that we’ve listed for your website but don’t underestimate the power of simplicity. A well-designed but simple site can actually be extremely effective in getting customers and traffic. Please share your opinions about this blog in the comments section!
Posted on: Fri, 26 Jul 2013 06:18:10 +0000
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