6 Essential Elements of an Effective Mobile Strategy 1) A Mobile Website - Just like there are regular Websites, you also have Websites especially designed for mobile devices. 2) Mobile Ads - The relatively small screen size of smartphones is most suited to receiving short messages, with the minimal amount of graphics. Using the right keywords and descriptive text for your mobile ad will help you pull in more potential customers toward your business. 3) A Mobile App - Businesses of all shapes and sizes are now using the concept of mobile apps to create brand awareness among mobile users. Of course, for these apps to actually make an impression on potential customers, you need to make sure that they are interesting, informative, engaging and offer that something special which others do not. 4) Mobile App Monetizing - One advantage of developing a mobile app for your business is that you can also think of monetizing the same and making money on it. While in-app advertising is a great way to earn from your app, you can also make decent profits by selling a free app. 5) Mobile Deals & Discounts - Many companies have adopted the clever strategy of attracting more users by offering them mobile coupons, discounts and money-saving deals via SMS. Users can instantly redeem these offers by visiting the online or retail store as specified by the vendor. 6) Location-Based Services - It is a well-known fact that using LBS or location-based services are beneficial to both mobile marketers and B2B establishments alike. This strategy involves offering your users relevant information regarding useful products and services while they are visiting a particular location.
Posted on: Mon, 10 Mar 2014 04:42:26 +0000
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