7 creative ways to improve your content marketing strategySince youre probably familiar with content marketing, its time to focus on making your blogging, email marketing and social media efforts cut through the noise. That may sound difficult considering the competition and the massive amount of content flying around everyday, but if you think just a bit outside the box, youll be on your way in improving your content marketing strategy in no time. 1. Follow the 80-20 Rule Before you can begin rolling a content marketing strategy, you need to know exactly what kind of content to create and how to promote it. This idea phase is kind of a big deal too – apply the Pareto principle and youll realize that an effective content marketing strategy relies on 80% of a successful idea and 20% in the execution. This means that you need to generate killer ideas from the get-go. Where do you get these ideas? Well, theyre essentially everywhere. Theyre in books (like from Edward de Bono), over coffee with a colleague/mentor, in whats trending around the world and even from previous campaigns from other niches (heres an Old Spice parody from First Round). By commons.wikimedia.org/ 2. Lets Get Visual Youve probably heard that visual imagery and videos are the big thing right now. After all, who doesnt enjoy a pretty picture or hysterical video? But, theres just a little bit more to using visual imagery. On top of compelling photos, have some fun and create memes, photobombs, employees having fun or even before & after images. Other unique images would be cartoons, comics and of course infographics. If you want to include videos, then consider conducting interviews, capturing live events or streaming/posting a presentation/webinar. Besides capitalizing on imagery, youre providing your audience with a variety of content that they can take something away from. Keep in mind that it was discovered by MarketingProfs / CMI that the brands who are effective at content marketing use 14 different ways in creating content. So offer a variety of content. 3. Recycle Believe it or not, there are multiple ways to recycle your content. For example, if you have popular YouTube video, you could simply convert that content into an infographic for people to share on Facebook. You could also share a timeless blog over and over again on Twitter by grabbing the Revive Old Posts plugin for WordPress. We do this a lot with our customers content to help their keep up their content strategy. Another way to recycle content is by expanding on previous pieces of content that earned you a lot of traffic. For example, if you wrote a blog post about “10 Things You Didnt Know About Pepperoni,” then you could write a follow-up like “10 More Things You Didnt Know About Pepperoni.” 4. Dont Follow The Pack If everyone in your industry are busy creating and sharing the same content, then how do you expect to stand apart from competitors? Take a look around and see whats going in your niche. If everyone is sharing pictures of kittens using their products, then make an informative infographic for your product. In other words, dont merely follow the pack. Do something different that makes you stand-out. 5. Tick Everyone Off This doesnt mean calling your customers names or bad-mouthing competitors. What it means is being able to create content that gets under the skin of viewers. Why? Because its an extremely powerful trigger. So, lets say youre in the financial industry. One idea would be to create an infographic or list that highlighted the worst financial scams within the last year. Another way to do this is by creating a common enemy. Remember that iconic “1984” from Apple? It made PCs the enemy. Apple used the same tactic years later with the “Im a PC” ads. Just as you would in a bar, however, stay away from politics, race, and religion as they are topics which you will never win. 6. Hire a Copywriter Just because you have a brilliant idea doesnt mean that youre going to be able to create incredible content. Copywriters do this for a living. They know how to write attention-grabbing headlines, press releases, ads, page descriptions, SEO and content that establishes you as an industry leader. Until youve mastered the art of copywriting, its probably in your best interest to hire a pro. In fact, check out HubSpots list of “10 Companies That Totally Nail Copywriting” to give you a better understanding of how important this is for your content marketing strategy. 7. Have Plenty of Tools in the Shed Throughout every stage of your content marketing strategy youll need lots of tools to develop, execute, share and analyze your content. Here are some tools that may have gotten overlooked. Ubersuggest – Helps with keyword suggestions for blog posts, PPC campaigns. Toluna – Creates surveys or polls so that you data and feedback for future content. Trello – Helps keep you and your team organized. Followup.cc – This tool helps you to remember to follow-up with loyal customers. Linkdex – A powerful tool that will make you more visible in your niche. SEO Engine – Higher end tool that helps you know exactly how to scale SEO with data. Rapportive – This neat app allows you to view social profiles and location all from within Gmail. SocialBro/EdgeRank – These can help you find the best times to reach your niche on Twitter and Facebook. Followerwonk – Can assist you in finding influencers in your field. Outbrain – One of many locations where you can share content. Moz Pro – Youll need an arsenal of tools to measure, track and analyze your content online. Moz is a solid one-stop shopping destination for these tools. What other tools have you found that help you grow your business online?The post 7 creative ways to improve your content marketing strategy appeared first on Technorati.https://geosmedia.net/social-media/7-creative-ways-to-improve-your-content-marketing-strategy-2/
Posted on: Mon, 11 Aug 2014 22:09:11 +0000
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