#8: Help Users Find Your Content With Hashtags Why should - TopicsExpress

#8: Help Users Find Your Content With Hashtags Why should businesses care about hashtags? Steve Cooper sums it up with five reasons: Promotions—hashtags make it easy to track a promotion’s activity across many social platforms. Unification—you can track a hashtag across all the major networks or filter them individually using new tools such as Tagboard. Conversations—giving a customer your website URL doesn’t make it easy to begin a conversation, but hashtags do. Targeting—unlike going after a general web surfer on the open web, people who use hashtags are likely to engage in social conversations and therefore are more likely to share a positive experience they’ve had with your brand once you’ve broken through. Innovation—because they’re so flexible, simple and ubiquitous, more businesses are able to find creative ways to add power behind the hashtag.

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