9 Tips For Getting More Sales From Your Existing Web Traffic Many entrepreneurs spend time and money increasing their website traffic or search engine ranking, yet pay little or no attention to how many of these visitors actually buy their product or service. Improving your websites conversion rate is more time and cost effective than trying to bring in new traffic. In this article, Ill show you the nine adjustments we can make to help our websites conversion rates. Before we begin, we must know our numbers. Tracking key metrics of our websites performance will enable us to make educated marketing decisions. What is measured gets improved. Some benchmarks to start with include: * Number of visitors * Number of sales * Average order amount * Cost per visit * Profit per visit * Customer lifetime value Once we begin tracking these numbers, we can see the improvement caused by the changes we make. Step #1: Add Rapport Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. Build relationships by sharing knowledge and giving away value before you try to close the sale. Step #2: Remove Distractions Anything that does not directly contribute to making a sale should be removed from your webpage. Reduce the number of clicks it takes to go from the landing page to the sale receipt page. The ONLY exception is if you are offering some free content that relates directly to you product. This adds to Step #1: Rapport, and it increases positive expectation of your product. This is a very useful stategy. Step #3: Add Your Unique Selling Point Explain why a visitor should buy from you. Explain how you and your product are different from the competition. Dont knock others content. Just show how your content is different and how it removes their pain. Step #4: Add Trust Build credibility by displaying awards, recommendations, and testimonials. Prove youre legitimate by providing a phone number and mailing address. Step #5: Add an Irresistible Offer Develop such an incredible package that the visitor cannot leave without buying. Create so much value that your asking price seems like a bargain. Step #2 can help with this. Step #6: Remove Risk Create a guarantee that removes all fear from the prospects mind. Go the extra mile, like offering a money back refund and free shipping both ways, if its a tangible product. Positive expectation from Step #2 also helps with this. You are proving your stuff works before they buy. Step #7: Add Payment Options Allow your customers to order with the payment method they prefer to use, if at all possible. It goes without saying that you need to accept every major credit card. Step #8: Remove Checkout Hassle Make your ordering process as simple as possible. Get rid of all barriers that could discourage a purchase. Step #9: Add Follow Up Are you losing a lot of visitors once they get to your order page? Create exit pop-up boxes with a discount coupon if possible. Setup a script that sends the visitor an email if the order page is abandoned. If people are not going to buy your product at its existing price, offering them a coupon for a 30% discount. They bought from you once now. If your products helps remove their pain, they will buy from you again. If this advice could be summed up in one sentence, it would be this: build a relationship, develop a powerful offer, then remove all hesitations and hassles that would prevent an order. Good Luck, Clarence Mumphrey Im dedicated to help people find the tools and training to succeed on the Internet.
Posted on: Sat, 05 Jul 2014 02:49:01 +0000
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